In 2024, an impressive 25.3% of our customers repurchased our products within just six months—a testament to the trust and satisfaction our 100% organic hair color delivers. At Radico USA, we understand that switching to a natural hair color system is a journey. That’s why our EC Shop goes the extra mile to ensure first-time buyers can explore our products with complete confidence.
[Data from January to June 2024]

When you purchase directly from our Radico USA EC Shop, you receive not only a premium product but also a suite of customer-focused initiatives. Because our hair color is entirely free of additives and synthetic chemicals, the final result may vary depending on your hair’s natural characteristics. If you find that your hair doesn’t achieve the desired tone—either not dyeing sufficiently or appearing lighter than expected—we offer a risk-free solution. We will send you one or two shades darker at no extra cost, including shipping. This service is designed to help you find your perfect match and enjoy the full benefits of our 100% organic system.
In rare instances (less than 2% of our historical data), even our darkest shade might not dye the hair as expected. In these cases, we provide a full refund. We take on this risk because we believe that our product is effective and want every customer to experience the true benefits of natural hair care without worry.
Our commitment to your hair’s health doesn’t stop at our color formulas. We also offer a complimentary service through our EC Shop where customers can have their hair examined under a 500x microscope. This advanced imaging assesses the condition of your hair cuticles and overall hair health—important factors since severely damaged hair can absorb color unevenly or lose vibrancy over time. The microscopic images, stored in your dedicated customer folder, let you track your hair’s transformation and improvements, all provided free-of-charge by our in-house hair research lab.
[Free cuticle micrograph]
Selling 100% organic hair color online presents unique challenges compared to conventional chemical dyes, which often deliver uniform results regardless of hair quality. At Radico USA, our EC Shop initiatives are driven by a deep passion for natural beauty and sustainability. We believe that by offering personalized support and high-quality products, we can expand the reach of natural hair color and hair care. As more people experience the benefits of our system, we envision a future where natural hair color products become the standard, inspiring further innovations in organic personal care.
Our mission is clear: to empower every customer with a hair color system that not only enhances natural beauty but also nurtures hair health from the inside out. By providing comprehensive support—from risk-free color adjustments to free microscopic diagnostics—we aim to ensure that your journey to naturally vibrant hair is smooth, satisfying, and transformative.
At Radico USA, our EC Shop is more than just an online store; it’s a hub of innovation and care dedicated to advancing the natural hair care movement. We invite you to join us on this journey and experience the transformative power of a truly organic hair color system. Embrace a solution that adapts to your unique hair characteristics, delivers lasting beauty, and supports a sustainable future in personal care.