Choosing an organic hair color is simple once you know one important rule:

Herbal hair color cannot make your hair lighter than it already is.
It can only add tone and depth to your current color.

Our Bold Shades collection is made for people who want a more expressive result—whether that means warm red depth, wine-like richness, violet tones, or bright golden warmth.

It includes Auburn Red, Wine Red, Violet, and Sun Blonde.

If you are coloring all of your hair, choose a shade that is close to your current hair color or darker.

Because organic herbal color cannot lighten dark hair, these shades work best when your natural hair is already light enough to show the tone clearly, or when you want to add richer depth to your current color.

Auburn Red adds warm red depth

Wine Red gives a deeper, richer red tone

Violet creates a cooler purple-red effect

Sun Blonde gives a bright golden result on lighter hair

Gray hair takes herbal color more easily, so Bold Shades are especially useful when you want your gray hair to show more color.

For a natural warm red result: choose Auburn Red

For a deeper red tone: choose Wine Red

For a bold violet-red look: choose Violet

For bright golden warmth: choose Sun Blonde

The best shade depends on whether you want your gray hair to blend softly, look richer and redder, or stand out with a brighter, more vibrant tone.