First-Time Customer Support for 100% Organic Hair Color
Embrace the Beauty of Risk-Free Hair Coloring!
First-Time Customer Assurance
If the Colour Isn't What You Expected,
Let Us Send Another.
Plant colour depends on the hair it lands on, and on the few hours after you rinse, more than any product photograph can show. A first try with a new colour is exactly when that is hardest to predict.
So on your first order with us, if the result isn't what you hoped for, you choose what happens next.
The same shade again
If you liked the shade on the label but not what you got, a second pouch of the same colour, free — with our notes on the step that most often changes the result.
Best if: it came out lighter, more orange or redder than the photo, and the hair was dried quickly after rinsing.
A different shade
If the shade itself wasn't right for you — too warm, too cool, too light — a different colour from our range, free. Tell us what you were aiming for and we'll help you choose.
Best if: the result matched the label, but the label wasn't what you wanted.
A refund on the colour
If herbal colour turned out not to be for you, we refund what you paid for the colour.
Best if: you'd rather not try again.
Why It Happens
The Same Pouch Can Give
Quite Different Results
When we test our colours side by side, the biggest difference we see usually isn't the powder. It's what happens in the first hours after rinsing — and the hair it lands on.

Drying fast is the most common cause
Indigo — the blue in every brown and black — is still forming after you rinse. If the hair dries quickly, the blue doesn't form properly, and the result comes out lighter, more orange, or redder than the shade on the label.
That is why the same shade again is often the right answer: the colour was fine; the first few hours weren't. We send it with notes on keeping the hair damp. What our tests showed →
Some hair dries faster than others
Hair whose outer layer has been opened up — called high-porosity hair — is widely described as taking up water quickly and losing it quickly too. That means it can dry fast even when you don't use a dryer. It also tends to take up henna's orange strongly. Both push a result warmer.
In fairness: the link between porosity and drying speed is widely described rather than something we have tested ourselves. And the white test swatches in our photos are bleached hair, which is itself porous — so the differences on natural hair may be smaller than they look here.
Your Request
Tell Us What Happened
A few questions about the day you coloured. They aren't there to find fault — they help us work out whether the same shade or a different one will get you closer next time.