First-Time Customer Support for 100% Organic Hair Color

Embrace the Beauty of Risk-Free Hair Coloring!

First-Time Customer Assurance

If the Colour Isn't What You Expected,
Let Us Send Another.

Plant colour depends on the hair it lands on, and on the few hours after you rinse, more than any product photograph can show. A first try with a new colour is exactly when that is hardest to predict.

So on your first order with us, if the result isn't what you hoped for, you choose what happens next.

Often the best fix

The same shade again

If you liked the shade on the label but not what you got, a second pouch of the same colour, free — with our notes on the step that most often changes the result.

Best if: it came out lighter, more orange or redder than the photo, and the hair was dried quickly after rinsing.

Change direction

A different shade

If the shade itself wasn't right for you — too warm, too cool, too light — a different colour from our range, free. Tell us what you were aiming for and we'll help you choose.

Best if: the result matched the label, but the label wasn't what you wanted.

Step away

A refund on the colour

If herbal colour turned out not to be for you, we refund what you paid for the colour.

Best if: you'd rather not try again.

✓You don't need to have done anything right or wrong ✓Tell us in your own words ✓We read every request ourselves

Why It Happens

The Same Pouch Can Give
Quite Different Results

When we test our colours side by side, the biggest difference we see usually isn't the powder. It's what happens in the first hours after rinsing — and the hair it lands on.

Six swatches coloured with Dark Brown and Brown, 90 minutes after rinsing. In each group the fan-dried swatch is light and golden while the slower-dried swatches are dark brown.
Dark Brown (top three) and Brown (bottom three), same paste, same hour. In each group the top swatch was dried with a fan in five minutes. It came out nearly twice as light.

Drying fast is the most common cause

Indigo — the blue in every brown and black — is still forming after you rinse. If the hair dries quickly, the blue doesn't form properly, and the result comes out lighter, more orange, or redder than the shade on the label.

That is why the same shade again is often the right answer: the colour was fine; the first few hours weren't. We send it with notes on keeping the hair damp. What our tests showed →

Some hair dries faster than others

Hair whose outer layer has been opened up — called high-porosity hair — is widely described as taking up water quickly and losing it quickly too. That means it can dry fast even when you don't use a dryer. It also tends to take up henna's orange strongly. Both push a result warmer.

Bleached or lightenedat any point, including highlights
Permed or straightenedchemically, now or in the past
Heat-styled oftenstraighteners, curling irons, daily blow-drying
Dries very quicklyor feels dry and rough at the ends
Wrap it in a towel after rinsing and keep it wrapped as long as is comfortable — longer than you think.
Slow the drying further if your air is dry: a steamy bathroom, or a loose shower cap over the towel for the first hours.

In fairness: the link between porosity and drying speed is widely described rather than something we have tested ourselves. And the white test swatches in our photos are bleached hair, which is itself porous — so the differences on natural hair may be smaller than they look here.

Your Request

Tell Us What Happened

A few questions about the day you coloured. They aren't there to find fault — they help us work out whether the same shade or a different one will get you closer next time.

1 · You and your order

2 · The result

How did it come out, compared with what you expected?

Judged on day three if you can — colour keeps changing for a day or two.

3 · The day you coloured

After rinsing, how did your hair dry?

This is the question that most often explains the result.

4 · Your hair

Has your hair ever been…

Tick any that apply. These can make hair dry faster and take colour differently.

5 · What you'd like

A photo in daylight helps us most. After you send this, simply reply to our email with it attached, or send it to info@radicousa.com with your order number.

We use these answers only to deal with your request.