Find Your Shade
How to Choose Your
Organic Hair Color
With no chemical additives to force a fixed outcome, the right shade depends on your hair—not just the swatch. Answer three questions and we'll show you where to start.
The First Question
Covering Gray Is Not the Same as All-Over Color
Plant pigment layers over what's already there—it never lifts. That single fact changes everything about how you choose.
Covering Gray
Gray hair has lost its natural pigment, so herbs land on a blank canvas. The result comes out close to the shade you choose—and noticeably brighter than on pigmented hair. The more gray you have, the closer your result will be to the swatch.
All-Over Color
On hair that still holds its own pigment, the herbs add tone and depth on top. Your natural color plus plant pigment equals the result. Dark hair will gain richness and shine, not lightness.
Real Results
Three Beautiful Ways Gray Takes Color
Because gray strands take color more brightly than pigmented ones, your gray ratio and your shade choice together create genuinely different looks. None of these is a mistake—they're three different kinds of beautiful. Decide which one you're after, then choose your shade to match.
Natural highlights
A shade lighter than your natural color lifts only the grays, weaving strands of light through the rest. The kind of dimension salons build with foils—here it happens in one application. If you'd rather the grays blend away invisibly, choose closer to your own color instead.
Two-tone dimension
Choosing a shade close to your original color leaves two tones side by side— colored grays and remaining natural hair. The result reads as depth and layering rather than one flat color, and it grows out softly.
Even, uniform coverage
A shade deeper than your natural color brings everything to a single tone. Clean, uniform, and richly even—the classic full-coverage result, achieved entirely with plants.
One thing to know if you have under 30% gray: with only a few grays, a lighter shade creates high contrast against your darker hair—which some people love as delicate highlights, and others read as "the color didn't take." If you want your grays to disappear rather than shine, choose a shade as close to your natural color as possible.
Know Your Hair
Why Porosity Matters More Than You'd Think
Chemical dyes use strong alkalis to force pigment into the cortex. A 100% organic color works differently: water is the carrier. When you apply the paste, water shuttles the plant pigments through the cuticle layers, where they bond slowly and gently to keratin.
If your strands resist water, color may sit on the surface and rinse away. If they drink moisture too fast, pigment can enter—but also escape—before it locks in. Knowing how your hair handles water lets you fine-tune the whole process.
The Glass of Water Test
Drop a clean, product-free strand of hair into a glass of room-temperature water and wait two to four minutes.
If Color Has Resisted Before
Open First, Then Nourish
Low-porosity strands have tightly layered cuticles that keep water—and plant pigment—at arm's length, so organic color can seem to sit on top. The fix is preparation, not a stronger formula.
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Pre-wash with the Organic Shampoo Bar Its mildly alkaline pH nudges the cuticle open just enough for pigment to glide inside. This one step makes the biggest difference for stubborn hair.
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Towel-blot; leave hair merely damp Excess water dilutes the paste and slows penetration.
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Apply thoroughly, then wrap A shower cap or kitchen wrap traps warmth and moisture for deeper uptake.
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Cleanse with Hair Treatment Powder for 72 hours Natural saponins wash without stripping, letting color fully develop and lock in.
Before You Order
What We Want You to Know
- Plant color layers—it cannot lighten. If your natural hair is darker than the shade you choose, the result will be more subtle than the swatch.
- Dark shades develop over 2 to 3 days, shifting from green to blue to deep black. Judge your final color on day three, not day one.
- Never blow-dry immediately after rinsing. Forced drying stops indigo from developing. Let hair air-dry naturally.
- Always do a strand test first. Color bonds to keratin and holds for about a month—one small test tells you exactly what to expect.
- Your first try is risk-free. If the result isn't what you expected, we'll send a free alternate shade or refund your purchase. No conditions, no expiration.
Ready to Find Yours?
24 shades, single herbs, and everyday care—every product made from certified organic plants and nothing else.
Free shipping over $25.00 · No conditions, no expiration